Take The Initiative
In The Bridging Market

The Bridging Intelligence Initiative is a collaborative programme combining syndicated research with a range of activities that help you engage with mortgage brokers. It helps bridging lenders win more business, from more brokers, more often.

Be part of it >

A collaboration between Bridging Soup, FIBA and Momenti Group.

What's In It For You?

Less guesswork. Better decisions. More of the right type of business.

This initiative helps you:

Understand what drives brokers in their lender choice
Communicate your proposition in an agile way
Build stronger relationships and win more business

Use the insight to get on the mental panel of more brokers, improve your messaging and focus on the types of cases you want to win.

See The Benefits

Christine Newell - FIBA

Introducing

The Bridging Intelligence Initiative

We started by speaking to brokers. They told us they want lenders to:

Understand them better
Show how they can help
Make their people more familiar
Create opportunities for meaningful conversations

The Bridging Intelligence Initiative was created to help lenders do exactly that.

See What You Get

"The more us brokers are listened to the better. The more lenders communicate with us in the right way, the better the market. This is such a great initiative and brokers and lenders should be part of this"

Adam Stiles - Helix

Bridging Intelligence Initiative

How Does It Work?

The Bridging Intelligence Initiative is a 12-month programme, beginning in October 2026.

There are 3 levels of participation - Intelligence, Growth and Relationship Partner - detailed below.

It works by combining the following:

Broker research: Two in-depth studies plus quarterly snapshots
Lender content: A range of opportunities to share your expertise
Lender visibility: Opportunities for you to show who you are. .

Get In Touch

Robyn Hall
Bridging Soup

Jeff Knight
Momenti Group

What Do You Get

From Being Involved?

You Get Regular Insights

You’ll receive two Intelligence Reports sharing the insights from the research. These are supported by quarterly snapshots that keep you up to date with emerging trends. We’ll also talk you through the findings - not just email you the report.

You Get To Show How You Help Brokers

Share useful, insight-led content through Bridging Soup that demonstrates your expertise, proposition and ability to help brokers.

You Get To Show Who You Are

Give brokers a better understanding of who you are, how you work and how they can engage with you.

You Get To Talk To Brokers

Create meaningful conversations with brokers through opportunities such as a broker roundtable or Lender Showcase Live session.

Take Part

The Benefits

Why You Need To Be Involved

Win more of the right business

Know how to get broker attention.

Raise your profile

Increase awareness of you and your brand.

Spot new opportunities

Understand how the market is changing, where demand is emerging and where there may be opportunities to grow.

Build stronger relationships

Create more meaningful connections with brokers, helping you become more familiar and more trusted.

Choose Your Level

How You Can Get Involved

Intelligence Reports

Two Intelligence Reports sharing the main findings from the research, with a clear view of broker needs, behaviours and opportunities.

Quarterly Snapshots
Short, sharp updates between the main reports, keeping you close to what is changing in the market.

Insight Briefing

An online briefing that brings the findings to life and explains what they could mean for your business.

Marketing Message Review
A one-off independent review of your marketing messages from Jeff Knight, drawing on his experience across the mortgage market. Get a fresh perspective on how clearly your proposition communicates what you offer and how you can help brokers.

Insight-led Articles

Share useful, insight-led content through Bridging Soup that demonstrates your expertise and shows how you can help brokers.

Broker Questions Answered

Answer three key questions raised by brokers. Your responses are turned into a Q&A feature on Bridging Soup, helping you demonstrate how your proposition, criteria and expertise can help.

Email Newsletter
Relevant articles from participating lenders may be shared through Bridging Soup’s dedicated Bridging Intelligence Initiative email newsletter, helping brokers discover useful insight and expertise.

Digital Showcase
A digital showcase featuring participating lenders, designed to help brokers quickly understand who you are, what you do and how you can help. Each lender will have a short introduction and three key points about their proposition, expertise or approach.

Growth and Relationship Partners can also include details of their people and wider team.

Know Your BDMs

A Q&A-led article introducing one of your BDMs and giving brokers an insight into the wider team.

Intelligence Partner Introduce one member of your sales team.
Growth Partner Introduce one member of your sales team, explain who else is in the team and discuss the types of cases you enjoy helping with.
Relationship Partner Go further with a more personal Q&A, exploring the person’s approach, experience and what brokers can expect when working with them.

Know The UnderwriterIntroduce your underwriters through a Q&A article, helping brokers understand how they work, what they look for and how best to approach them.

Broker Roundtable
A broker roundtable hosted and facilitated by us, with the discussion shaped around the topics most relevant to your business.

Lender Showcase Live

A 30-minute interactive webinar giving you the opportunity to demonstrate how your proposition and expertise can help brokers.