In competitive and changing markets, a combining your know how
with our insight will give you an unfair advantage
Because The Bridging Market
Is Changing
There are more lenders than ever. More competition. And trust is more important than ever.
In this environment, pricing alone doesn’t determine where lender choice; relationships do. As does perception.
To drive strategic growth, the winners will be those who understand how brokers choose lenders. And we mean those emotional drivers as well as the well known rational ones.
Sign up to our Bridging Market Initiative and get real broker intelligence that will help you outwit those that do not see the insight.
In Association With
It's Two Way Intelligence
Bridging Intelligence does two things.
1. Listen
Independent broker research captures how lenders are perceived, what brokers truly value, and where relationships strengthen or weaken.
2. Be Heard
Participating lenders are featured in a dedicated Broker Guide — giving them a platform to explain how they support brokers and where they differentiate.
Together, this creates something powerful: Structured listening combined with meaningful industry dialogue.
Your Broker Intelligence Report
A new broker-led insight programme designed to uncover:
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How brokers really choose lenders
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What builds loyalty beyond rate
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Where lender perceptions are strongest
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How relationships strengthen — or weaken
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Who are the preferred lenders - and why
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Key brand metrics like unprompted awareness
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Which brokers use distributors, which don’t - and why
You can see a Mocked Up Report here.
The Broker's Guide to Bridging
Turn insight into visibility — and position your brand as part of the conversation.
As a participant, you’ll have the opportunity to:
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Share your own perspective and learning from the Intelligence Report
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Contribute a dedicated section within The Broker’s Guide to Bridging
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Be associated with independent, broker-led insight
The Guide will be hosted and shared by Bridging Soup and Momenti-Minds, extending the reach of the insight and reinforcing your expertise with the broker audience.
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How It Works
1. We carry out an extensive survey amongst mortgage brokers, those that write and those that do not write bridging business. This begins through March.
2. We follow up with 12 to 16 in-depth, one-hour interviews, also during April.
3. The research findings will be written up and then shared in April with all participating companies. These will be shared on-to-one.
4. If relevant, you will be asked to contribute to our Broker Guide, ready for distribution in May
5. Where relevant, we will create roundtable sessions in April to discuss findings further.
Three Ways You Can Take Part
Participants can get involved at different levels, depending on the depth of insight and involvement they’re looking for.
Insight Supporter
£3540 + vat
You get the full Research Report,
Insight Partner
£4920+ vat
You get the full Intelligence Report PLUS provided contribution to the Broker Guide.
Leadership Partner
£7,240 + vat
You get the full Intelligence Report PLUS provided contribution to the Broker Guide AND an invitation to participate in Roundtable Discussions, written up in Bridging Soup.
Meet The Insights Team
Jeff Knight
Jeff has extensive knowledge of the mortgage market as a whole. He knows the power of insight and has delivered a number of syndicated and bespoke research.
Robyn Hall
Robyn is an experienced Publishing Editor with a demonstrated history of working in the publishing industry
Matthew Anderson
Matthew is a seasoned property finance professional with over 25 years of experience in the industry. .
Kevin Rose
Kevin is publisher of Bridging Soup and has 30 years experience in the market, 26 of which as a journalist.
FAQs : The Bridging Market Intelligence Report
What Can I Use The Insights For?
The insights will help you with all elements across Sales, Marketing, Products, Pricing and Distribution. It is important that with the insight you turn it into action.
Can You Provide Input With Actions?
Absolutely. We are experts in turning insight into meaningful actions.
How many interviews will be conducted?
We will be doing quantitative and qualitative research. The survey will have a minimum of 100 brokers who write bridging business and 12 to 16 in-depth interviews.
Who will we be contacting?
Brokers from across the industry. We will be talking to brokers who write bridging business and those that do not
Can we contribute to the questions?
Yes, if you sign up by 13 March will receive a draft questionnaire and be invited to provide feedback.
Will we see a list of questions?
Yes, all Partners who sign up before 13 March will receive a draft questionnaire with you and invite your feedback.
When does the research happen?
The Survey will begin it the end of March followed by interviews, with the aim of completing these by the end mid April.
When will findings be available?
We plan to have all findings available by the end of April. Much will depend on the speed of subscriber sign-up, we will keep you informed throughout the development process.
How will we receive results?
Partners will get a full debrief, one-to-one, either via Teams or in-person (based on your preference), including our tactical and strategic recommendations for your business.
Supporters receive a copy of the Broker Summary Report.
Can We Get The Report Later On
Of course but you won't be part of the set up or influence questions. Plus the cost will increase; the price shown is for the outset.
Is This A Syndicate Study?
Yes and we will only proceed once we have full sign up of 3 Partners.
How Can We Get Involved/Find Out More?
Use the form below or contact jeff@momentigroup.co.uk.
To find out more, get in touch and we can set up a call and talk it all through.